Values drive companies no matter the cultural moment. These are the things we value regardless of what's going on around us. We will always put great effort into these three things.
1. Treat People Twice as Good as Our Coffee Tastes
We commit to great coffee, but more importantly, we treat every person in our supply and demand chains with dignity.
2. Obsess over Customers (not competitors)
We are most concerned with pleasing our customers They are the reason we do what we do and we give our full attention to making them happier.
3. Exceed Expectations
We want to give more than what our customers, employees, and owners expect.